The Legal Aid Society's Rebrand Recognized in 2010 Rebrand Global Awards
FRIDAY, APRIL 30, 2010

 The Legal Aid Society's rebrand, created by Siegel + Gale, was a merit award winner in the 2010 Rebrand Global Awards, a highly respected global award competition.

A year ago, with a one-time gift, the Society engaged the marketing/re-branding firm of Siegel + Gale to help us refine our message about the essential client services that we provide and the unique role The Legal Aid Society plays in the social fabric of New York City. Alan Siegel, CEO and Chairman of Siegel + Gale, took a special interest in this project and offered the services of his firm at a deeply discounted rate and provided his services pro bono. During the 2009 Servant of Justice Award Dinner, the new brand was launched.

The message is clear and crisp: The Legal Aid Society is more than a law firm for low income New Yorkers. It is an indispensable component of the legal, social, and economic fabric of New York—passionately advocating for individuals across a variety of civil, criminal, and juvenile rights matters, while also fighting for legal reform. No other organization in New York City or in the country takes on more cases for more clients than The Legal Aid Society and brings a depth and breadth of perspective from its experienced, capable staff that is unmatched in the legal profession. Add to this a venerable history of over 130 years of service to New York City and you have THE LEGAL AID SOCIETY.